I get so excited when foods use natural food colors for dye.
As not a huge fan of processed snacks anyway but there are some things I get excited about when making my more selective choices.
ie. Using natural ingredients for food dye/coloring vs artificial coloring.
HIGH FIVE to goldfish for using annatto extract, beet juice concentrate, paprika extract, paprika, turmeric extract, huito juice concentrate and watermelon juice concentrate.